Conscious Branding Class

Cultivate an Ethical Brand that Represents your Business in an Honest, Transparent and Authentic Way

Conscious Branding Online Class

Cultivate an Ethical Brand that Represents your Business in an Honest, Transparent and Authentic Way

When we consider a brand to be successful, how are we determining their success?

According to articles stating who the most successful brands are, brands are considered successful based on revenue and earnings. We can conclude, then, that the traditional ways of determining the success of a brand directly pertains to the amount of profit they generate, fitting with the traditional definition of what a brand is.Yet, it is alarming to see this as a metric for success as a brand, for there is no consideration toward the brands actions, behaviors, practices, or habits as an important consideration when determining whether they should be considered successful.

Taking the journey of deprogramming from old methods for branding so that we can instill a more ethical approach requires us to not only change the way we brand, but the entire definition of what it means to be a successful brand. This is the journey we are here to take within the Conscious Branding Masterclass!

Brands hold a TON of power and can influence not only society and their industry's standards... but also can influence (macro) policies relating to society + the planet .... making it all the more important for brands to be held accountable for the impact they have on society + planet.

This is why taking a strong ethical brand stance is not only transformative, but non negotiable! Branding impacts how we perceive reality.Our role as ethical business owners and conscious entrepreneurs is to use our branding as a way to impact the world in a positive way, not negative.This means, our branding needs to be extremely intentional!

Class Overview:

  • Understand what Ethical Branding is (and what it is not!)
  • Examine how branding impacts + influences society
  • Dismantle branding traditions, misconceptions, and shortcomings
  • Form your brand using the ethical branding formula
  • Restore our connection to our values and true motivations
  • Give ourselves permission to break the branding rulebook
  • Instill honest, respectful and transparent brand practices
  • Establish an aligned brand board and branding kit
  • Develop a branding praxis that emphasizes micro to macro impact

The first half of this class is dedicated to exploring branding in a way that supports us in discerning the difference between ethical and unethical branding. The second portion of this class is dedicated to praxis! This part of the masterclass is designed to be implemented, where you are encouraged to work through the class side by side with developing your own ethical brand. By the time you complete this class, you will be equipped to craft and implement your own ethical brand kit!

Our Objectives:

The purpose of this masterclass is to guide you through the process of not only understanding what Conscious Branding is, but how to apply the Ethical Branding Formula into your business. We are here to deprogram from traditional brand practices that are identified as unethical, misleading, or ineffective in creating a positive impact on society + the planet so that we can instill ethical branding praxis that is for the betterment of the people + planet.

The Desired Outcome of this Class:

The outcome of this class is that you will walk away knowing how to cultivate a brand that represents your business in a transparent, honest, and authentic way, helping you to enhance your community experience and make more transformational impact on society and the planet. This class will guide you in establishing an ethical brand concept as well as an ethical branding practice.

To begin the Masterclass, follow the instructions below!

If you have any questions about this masterclass, please do not hesitate to reach out to Natalie at [email protected]

Your Instructor

Natalie Brite
Natalie Brite

Hi, I am Natalie Brite.

I’m a mentor, educator and creative passionate about the topics of conscious business and sustainable development. I help individuals start, grow, scale and sustain their creative ideas by specializing in strategic planning and systems thinking, branding, marketing, service development and delivery, and project management.

A different world requires a different strategy. Our mission is simple: To support social entrepreneurs and innovators in launching and growing a meaningful business that contributes to sustainable social, environmental and economic impact. We educate, advise, and assist people in developing sustainable business practices that are responsible and conscientious. By empowering people to do work that benefits the whole world, we can contribute to creating long term abundance for businesses, people and the planet.

To learn more about Natalie Brite and her work, visit

Frequently Asked Questions

When does the course start and finish?
The course is self study so there is no start or finish deadline! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What is the refund policy?
Natalie Brite Co instills a 0 refund policy within their Terms and Conditions. If you find you are unhappy with the course, we are happy to reconcile the issues so please do not hesitate to reach out! Teachable offers a 30 day refund policy.

This course is closed for enrollment.